Short answer: Dead Sea skincare draws on a genuinely unusual natural resource: a hypersaline lake at the lowest point on Earth's land surface, about 430 meters (roughly 1,410 feet) below sea level, whose water is dominated by magnesium, potassium, calcium, and bromide salts rather than the ordinary table salt of the ocean. Peer-reviewed research supports real benefits for the skin barrier, hydration, and inflammation from Dead Sea magnesium salt, and decades of clinical studies show Dead Sea treatment strongly improves psoriasis. The lake borders Israel, Jordan, and the West Bank, and Israel's Ein Gedi and Ein Bokek shores are the historic and modern home of Dead Sea spa and cosmetics production.
The science: why Dead Sea minerals matter for skin
The Dead Sea is a terminal desert lake, meaning water flows in but leaves only by evaporation. Over millennia that intense evaporation has concentrated dissolved salts to extreme levels, roughly nine to ten times the salt concentration of the ocean, which is also why bathers float so easily (New World Encyclopedia). The distinctive part is the chemistry. Ocean salt is mostly sodium chloride, but Dead Sea brine is dominated by magnesium, potassium, and calcium chlorides plus bromide, which is exactly why cosmetic formulators prize it (AHAVA).
Magnesium is the ingredient with the strongest evidence base. A controlled 2005 study by Proksch and colleagues in the International Journal of Dermatology found that bathing dry, atopic skin in a 5% magnesium-rich Dead Sea salt solution significantly improved skin barrier function, increased hydration, and reduced roughness and redness compared with tap water (Proksch 2005, PubMed). The authors attributed the effect to magnesium's water-attracting and anti-inflammatory action, which is why a mineral soak can leave rough, reactive skin feeling calmer and better hydrated.
Clinical heritage: psoriasis and the healing shore
Some of the strongest evidence comes from dermatology clinics on the Dead Sea itself. Multiple peer-reviewed studies show that Dead Sea climatotherapy, the combination of bathing and the site's filtered, lower-UVB sunlight, is a highly effective if temporary treatment for plaque psoriasis. One cohort reported the Psoriasis Area and Severity Index dropping about 81.5% after four weeks, with complete clearance in roughly 48% of patients (NCBI PMC; corroborating study, PubMed). The deep basin adds extra atmosphere overhead, which filters some of the harshest UVB, part of why the location also eases atopic and rheumatic conditions.
From Cleopatra to the modern clinic
People have chased the Dead Sea's benefits for two thousand years. In the first century BCE, Cleopatra secured rights to Dead Sea mineral and balsam production and ran cosmetic works near Ein Gedi, while King Herod built shoreline retreats that Josephus described as among the first Dead Sea health spas; later digs at Ein Bokek confirmed cosmetic and pharmaceutical facilities from that era (DeadSea.com). That heritage still shapes the industry. AHAVA Dead Sea Laboratories, the best-known Israeli Dead Sea skincare brand, was founded in 1988 after spa staff noticed tourists scooping mud to take home, and it produces at the Dead Sea, including a facility opened at Kibbutz Ein Gedi in 2016 (Wikipedia).
One clarification on geography. The Dead Sea borders Israel and the West Bank on the west and Jordan on the east, so it is more accurate to say the lake borders Israel than that it lies wholly inside it. Israel's western shore, at Ein Gedi and Ein Bokek, is the historic cradle of Dead Sea cosmetics and the base of its leading Israeli brands. The lake is also shrinking, with its water level falling by roughly a meter per year as far less water reaches it from the Jordan River, so it keeps setting new records as Earth's lowest surface point even as its shoreline recedes (Bein Harim Tours).
Bringing the Dead Sea to your bathroom
You do not need a plane ticket to Ein Bokek to feel the benefit. The durable claims to look for on a label are the ones the research actually supports: mineral-rich brine dominated by magnesium, with clinical backing for barrier repair, hydration, and calming inflammation. Round marketing numbers such as "21 minerals" or "magnesium 40 times the ocean" come mostly from brand copy rather than independent labs, so treat them as approximate shorthand rather than lab-verified fact.
Our Dead Sea collection brings that mineral heritage into a home routine, from mineral mud and bath salt to magnesium-rich moisturizers and serums produced on the Israeli shore. If you are new to it, start simple: a mud mask or a magnesium-rich soak once or twice a week, then a mineral moisturizer to seal in hydration.
Shop the shore: Explore the full Dead Sea collection for mud, salt, serums, and moisturizers made with authentic Dead Sea minerals from Israel.
Related
- The benefits of Dead Sea salt
- Benefits of Dead Sea skincare products from Israel
- Why Dead Sea minerals make the best skincare products
Last updated July 2026.