Short answer: "Zionist fashion statements promoting unity and peace" is not a single person, brand, or campaign; it is a broad category of clothing and jewelry that people wear to express Jewish and Israeli pride, and in a smaller number of documented cases, to actually bring Israeli and Palestinian artisans together in one workshop. The clearest real example of a "unity and peace" fashion project is Two Neighbors, a handbag and clothing line pairing Palestinian embroiderers with Israeli seamstresses. Its current status is unclear: the brand's own domain no longer resolves to it and its US storefront listing shows as closed, so treat it as a documented model rather than an active place to shop. The specific slogan "Zionism is sexy" is also real, tied to a brand called Olam Tova, but it is better understood as pride and solidarity messaging than as a peacebuilding statement, and it has been controversial in its own right.
Two Neighbors: fashion built as a peacebuilding project
The one fashion venture that genuinely fits a "unity and peace" description is Two Neighbors. It was created by retired American Whitman (Whit) Jones and a co-founder through the nonprofit The Center for Emerging Futures, with the idea taking shape around 2013 and the brand active by 2017-2018. The concept is straightforward: Palestinian embroiderers create the intricate stitching, Israeli seamstresses assemble the finished handbags, dresses, and clutches, and the brand's tagline sums up the mission as "peace through the eye of a needle." By 2018, Two Neighbors employed roughly thirty Palestinian embroiderers and about a dozen Israeli seamstresses, with the American founders' stated long-term goal being to step back so women from both communities could run the company jointly. In May 2018, the brand publicly launched a handbag line explicitly built around combining Palestinian embroidery with Israeli craftsmanship. This is economic peacebuilding with a garment as the vehicle, not just a slogan on a shirt.
Pride and solidarity apparel after October 7
Separately, and on a much larger scale, there has been a well-documented surge in Star of David jewelry and Israeli-themed apparel worn simply as pride and solidarity statements. Following the October 7, 2023 Hamas attack, Star of David jewelry sales spiked sharply: a California retailer, Jewelry Judaica, reported sales up 450% between October 7 and December 7, 2023 compared with the prior year, and UK retailers reported roughly 300% increases in Magen David and chai necklace demand over the same period. This is visibility and identity, people choosing to be seen as Jewish and pro-Israel in public, which is a different (though related) impulse from the structured cross-cultural collaboration behind Two Neighbors.
Within that same wave sits Olam Tova ("A Good World" in Hebrew), a pro-Israel apparel and lifestyle brand founded by Jenna Galbut in direct response to October 7. It launched publicly in July 2024, with a Miami launch party on July 24, and its designs range from the provocative "Zionism is sexy" slogan to subtler pieces like a Hebrew "Shalom" pattern and an Israeli/American flag "Freedom" design; profits go toward Israel-recovery and anti-antisemitism causes. It's worth noting that "Zionism is sexy" itself became a flashpoint rather than an uncontested unity message: in November 2023, actor Noah Schnapp posted an Instagram story featuring the phrase alongside other pro-Israel content, drew heavy backlash, and reportedly lost hundreds of thousands of followers within 30 days before saying his views had been "misconstrued" and that he wanted "peace and safety and security for all innocent people." So the slogan is real and commercially used, but it belongs more to the pride/solidarity strand of Zionist fashion than to the literal unity-and-peace strand that Two Neighbors represents.
Wearing your own Zionist fashion statement
Whether the goal is quiet pride or a visible show of solidarity, jewelry and apparel remain one of the simplest ways people express connection to Israel and Jewish identity every day. If you want a piece that speaks for itself, the Star of David jewelry collection is a good place to start, built around the same symbol that saw such a dramatic surge in demand after October 7, 2023.
Related
Fashion and Peace: How Zionist Messages Shape Clothing
Zionist Fashion Trends That Inspire Hope and Unity
Designs in Zionist Clothing Promoting Harmony and Hope
Last updated August 2026.
