Shop Israel was founded in 2018 with a clear mission: to create a platform where people could proudly and unapologetically show their support for Israel. In a world where antisemitism and anti-Israel bias are alarmingly on the rise, the need to stand tall and defend our values is more important than ever. From college campuses to the streets of major cities, it became clear that anti-Israel sentiment is often just a disguise for hatred of Jews. Shop Israel was born to combat this, offering people a way to make their voices heard and their beliefs seen.

What began with a simple line of t-shirts declaring support for Israel has grown into a thriving, global community of like-minded individuals. Over the years, we have built a passionate team of designers, artists, and product developers, all dedicated to bringing high-quality, meaningful products that allow people to express their solidarity with Israel. From bold apparel to symbolic jewelry, home goods, and accessories, our range of products is united by a common purpose: to celebrate Israel and proudly stand against those who oppose it.

The tragic events of October 7 have only strengthened our resolve. Israel continues to face threats not just on the battlefield but in everyday life—in the media, in society, and in the streets. Now more than ever, it’s crucial to not remain silent or hide who we are. Shop Israel provides a way for people to show their unwavering support for Israel, not just through words but through visible, tangible expressions of solidarity.

We’ve been deeply moved by the countless stories our customers have shared with us—stories of pride, empowerment, and connection. Whether it’s receiving compliments from friends and strangers alike or simply wearing something that boldly reflects their values, people have told us how our products have given them a sense of community and purpose. In a world that too often seeks to silence pro-Israel voices, our customers are choosing to stand loud and proud.

However, being a pro-Israel brand has not come without challenges. We've faced content bans, pushback, and even removal from platforms like Facebook, Etsy, and Walmart. Yet, each of these challenges only reaffirms the importance of our mission. We refuse to be silenced, and we believe that no one who supports Israel should ever feel the need to lower their voice or hide their beliefs. We are proud of our Zionistic values, and we will not be intimidated by those who oppose us.

Looking ahead, Shop Israel remains committed to empowering individuals to show their support for Israel. We continue to expand our product offerings, giving people even more ways to express their love for Israel and their hope for its future. Our dream is for Israel to live in peace, with its enemies vanquished and its people united. Until that day comes, Shop Israel will stand as a beacon of pride, hope, and unwavering support for Israel and its people.